thebackcut.com

Collection began 2026-07-05. Fifth issue, and the first to cover a full month: 3,061 devices and 245 identified people, up from 1,536 and 126 at day sixteen, 1,118 and 96 at day twelve. On 2026-07-18, tag delivery moved from direct GTM tags to the audiencepassport loader; the change is disclosed in the claims ledger. Figures accumulate as the instrument runs; nothing is projected.

Resolution is deterministic cookie-to-identity matching against a 274M-person US identity graph. The unresolved remainder is reported, not discarded: the rate itself is part of the measurement.

On-page fingerprinting by FouAnalytics; dashboard read 2026-08-05. Automated read from the dashboard chart.json endpoint (labels no/noish=human 2196, yes/yesish=suspect 433, declared+search=171, not-enough-data=155; mapping validated vs 2026-07-13 manual dashboard read). Prior manual read 2026-07-13: 74.4% human on 924 pv. Declared crawlers are reported as a distinct signal, not dismissed as fraud: in the agentic era, AI agents visiting a property are a leading indicator of machine-mediated discovery, and this instrument counts them separately from suspect automation.

Age spreads across four adjacent bands on-site — 55-64 (27 people), 45-54 (26), 35-44 (24), 65-and-older (21) — the older-skewing mass of earlier issues, now with more mid-career fill. Gender splits 132 F / 94 M on-site while the subscriber list runs 74% male; site traffic includes non-subscriber visitors and household devices, so the two read differently and both are reported.

Bands descend from highest at the top on both wings; each wing is percented on its own known base and scaled to its own longest bar. The shapes are the point: where the income mass sits against where the net-worth mass sits.

Small-cell floor n<5: 4 cells (10 people) suppressed, included in fill counts, never rendered.

Income reads modest (modal band $20,000–$44,999) while net worth still shows both ends: near-zero is the second-largest band (27 people) and $750K–$1M third (23), with $150K–$250K now the modal band (28) as the sample grew. The owner-operator signature — small W-2 salaries, wealth held in homes and businesses — persists, less starkly than at day sixteen. 92% homeownership corroborates.

Leading states: NY 7%, CA 6%, FL 6%, PA 5%, MI 5%. Tint carries each state’s share of the known-state base; hover any state for its exact count and share. Hatched states hold 63 people across 25 cells, counted in fills, never rendered individually.

Source attribution reads UTMs and click IDs captured in the beacon itself, not platform-reported analytics. Shares can overlap slightly where a device arrives from more than one source.

One dot per subscription, all 1,848 of them. Each filled dot is one of the 479 identity-verified people; the rest are reported as unresolved, never projected.

Of 208 matched subscribers with seniority data, 98 are C-level; top titles read Owner (38), President (18), Business Owner, CEO, Arborist. 109 of 185 with company-size data run 1-to-25-person firms; Environmental Services is the top industry. 74% male, modal ages 35–64; Texas, Michigan, California, and Georgia lead. The list is matched as SHA-256 hashed emails against the identity graph and reported as aggregate statistics only: no person-level enrichment is returned to anyone, including the publisher. Composition is read from the resolved 26%; the remainder is reported, never projected.

What the property says about itself, against what the instruments read. A revised claim is not a failure of the property; it is the difference between a description and a measurement, on the record.

Same instruments, same property, successive issues of this document. Movement in the suspect share is reported, not smoothed: a rising bot share with scale is what honest measurement of paid traffic looks like.

~ modeledThese are not measured people. They are synthetic buyer archetypes, modeled from the property's declared audience definition, weights re-fit to day-12 measured composition (n=96 site people: modal age 65+, 52% female, 94% homeowners, barbell net worth; plus the first-party list match). One deliberate mismatch archetype is included to quantify targeting waste, not to be sold to, for use in creative and offer planning. Weights are estimates of segment share, never quotable as measurement.

Heaviest-archetype rule: Doug (22%) is also the most pitch-averse; for this panel the win condition on the heaviest segment is not losing it. This matched the live creative test, where funnel suspicion was the universal blocker.

This panel is executable. The publisher can offer sponsors a pre-flight test of their creative or offer against these archetypes as part of the sponsorship package, producing per-archetype receptivity scores before budget is committed. The passport certifies what the panel was modeled from; the test is its own report. Sample pre-flight test against this panel →

Every percentage in this passport is computed on its field’s known-value base (nulls excluded), never imputed. high confidence ≥70% fill, quotable; directional 40–70%; sparse <40%, indicative only. Small-cell floor: distribution cells under n=5 are suppressed from render (the floor rises as fills grow).

✓ verified read directly from the instrument, quotable as-is. ~ modeled estimated from distributions, flagged wherever it appears, never quotable as exact. ∅ not measured the instrument is absent or has not read yet; the row stays so the gap is on the record. Every number traces to a source, a method, and a basis count; the schema is vendor-neutral, so additional measurement layers append as new ledger rows.